Typography

After a long day at the Bookstore I was happy to find the new catalog from Hoefler & Frere-Jones in my mailbox. When we got our Mac nearly three years ago I immediately fell in love with Hoefler Text, which the company designed exclusively for Apple in 1991. Beautifully old-fashioned, it even has text figures. (You know, the numbers that ascend and descend below the line in all the dusty, old hardbacks you read as a kid. Georgia, our current typeface, does this too, though not nearly so well.) Anyway, by extension, I also fell in love with H&FJ. They are slowly increasing my appreciation for modern design. Their newest one is a well-balanced slab-serif called Archer. But after seeing the catalog my new favorite is Requiem. Billed as "a true renaissance letter," I think they are quite right. Ah! old-fashioned as ever.